90% of the graphics cards in the market are from NVIDIA.

90% of the graphics cards in the market are from NVIDIA.

In the third quarter of this year (July–September), NVIDIA achieved an unprecedented milestone. The company now holds a 90% market share in the graphics card (GPU) market. According to market research firm Jon Peddie Research, the current scenario is highly challenging for competitors like AMD and Intel. During this period, AMD’s share dropped by 10%, while Intel’s position remained largely unchanged.

This year, the supply of graphics card units has decreased by 7.9%, and on a quarterly basis, it has dropped by 14.5%. Despite this situation, NVIDIA has further strengthened its position.

Experts say that consumers are waiting for the next generation of graphics cards, such as NVIDIA’s RTX 50 series and AMD’s RX 8000 series. It is expected that the launch of these GPU models will revitalize the market next year.

Meanwhile, challenges are increasing for AMD. Since acquiring Canadian tech company ATI in 2006, AMD has been steadily falling behind in the graphics card market. Experts warn that if AMD does not implement strategic changes quickly, it could face even greater difficulties. On the other hand, NVIDIA has outpaced its competitors significantly through innovation and production capabilities, particularly by focusing on the development of AI-based chips.

It is crucial for AMD and Intel to utilize the current time effectively. Both companies need strategic direction to strengthen their position in the graphics card market. If NVIDIA continues to dominate the market, it will have significant influence over innovation and pricing.

NVIDIA continues to hold the largest share in the GPU market. In the third quarter of 2024, the company's share increased by 2% compared to the previous quarter (April–June). This marks an 8% growth in NVIDIA's share compared to the third quarter of 2023. Consequently, the market shares of Intel and AMD have significantly shrunk.

Tech analysts predict that overall graphics card sales may significantly decline in the coming years.